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Some cheers, a few sneers for Google’s URL solution for AMP

Greg Grothaus of Google introduces authorized exchanges change to AMP at the AMP Conference in Tokyo on April 17, 2019. On Tuesday, Google announced that its enabling authors to show their own URLs on AMP pages by utilizing Signed Exchanges. This service addresses one of the most popular AMP criticisms, but its implementation doesn’t come without dispute. This

GIF sums up how AMP web page URLs can now be shown if sites jump on board with Signed HTTP Exchanges.

Some are excited about what the opportunities.

While others are fretted about the principles.

Pierre Far, a previous Google employee, sent a string of tweets highlighting his worries over Google foregoing the standardization process and also exactly how it might have security effects. A

You can’t criticize people for being dubious of Google when among their own authored the Signed HTTP Exchange specifications– even if they’re upfront about it.

Occasionally we require to be advised that, in spite of its choices lugging a lot weight, Google does not possess the internet.

HTTP Exchanges. Why we must care Domain are essential for branding and also publishing material under our own banners without giving up speed or mobile optimization can certainly improve the user experience. The compromise we need to take into consideration

before jumping on board with Signed HTTP Exchanges is whether we’re prepared to permit a 3rd party to provide our web content without users being able to inform the distinction. If we, as digital marketing experts, wish to influence the conventions of our future job atmosphere, we’ll have to determine if the gains are enough to disrupt long-standing presumptions of just how internet sites are provided. If so, we’ll also need to yield the capability to judge user intent over to Google and swallow the truth that it avoided over the standardization process to execute a procedure that a person of its own produced. The blog post Some cheers, a few sneers for Google’s URL option for AMP appeared first on Search Engine Land.

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