Burning Bridges is a news desk. Each report covers one thing that can cost a website its traffic, shows how to spot it with evidence and ends with what to do about it.
Who Runs This Desk
Burning Bridges is run by Clickflame, a marketing agency founded in 2004 and based at 235 E Broadway #800, Long Beach, CA 90802. Reports carry the byline of an agency owner who works with Clickflame. Between us we track more than 80 websites in Search Console, and those sites are where the evidence comes from.
Why It Exists
Marketers do things to each other's websites. They point junk links at them, copy their pages, fake their reviews, file false notices against them and break into them. Most of what gets written about it comes from someone selling the cure.
We write for the person defending a site. When one of our own sites gets hit, or when we cause the damage ourselves, we write down what the logs showed and what worked.
How We Report
- Every number in a report comes from a record we hold, such as a server log, a crawl, an analytics export or a Search Console report.
- Outside claims link to the primary source, such as the search engine's own documentation.
- We describe an attack well enough for you to recognize it and stop it. We do not publish steps someone could follow to carry one out.
- We do not name clients or private people.
When We Name A Company
We name a company as doing something wrong only when we hold primary evidence of it and that evidence has been reviewed before publication. Until then we describe the pattern without the name.
What A Byline Means Here
A byline names the agency owner who stands behind a report. Reports are researched and written by the desk at Clickflame from records we hold. Each author page links to that person's profile on EEAT Authors.
Corrections
If we get something wrong we fix the report and say what changed at the bottom of it, with the date. Every report also has a section on what we got wrong in the event itself. To send a correction, use the tip form and say which report it is about.
What We Cover And Where
Reports cover websites anywhere in the United States. The desk itself sits with Clickflame in Long Beach, California.